Search Engine Promotion & Directory Submissions

We will optimize any pages of your Web site that we feel will achieve a high ranking. We will also help you build Link Popularity which has become an important factor in the ranking of your Web site.

Below are the steps that we follow in our Web site promotion program.

Step 1: Keyword research

With your help, we will develop a list of targeted keywords for promoting your site. We will cross-reference that list against our database of actual search phrases people used at various search engines to find products relevent to your site. We then finalize the list of keywords to be integrated into your site.

Step 2: Competition research

We will look at your competition and try to determine why they are ranking well. We then take that knowledge and work it into your site. This research sometimes leads to the discovery of new marketing options you might not have thought about.

Step 3: Site modifications

We modify your existing pages for you to include the targeted keywords in all of the correct places. If you prefer to make the modifications to your site yourself, we can provide a detailed report explaining changes that should improve search engine rankings.

Step 4: Web site submission

Once your Web site's pages are properly constructed, we will submit them to all of the major search engines and directories in strict accordance with the anti-spam guidelines established by each.

Some search engines and directories charge for inclusion. We will make suggestions as to which search engines and directories we think will be beneficial to your site. Current costs are as follows:

¹ Yahoo Search Submit partners include Yahoo!, FAST/AllTheWeb, AltaVista, and others.

Step 5: Rank reporting

We will provide you with a baseline report and a monthly follow up report as long as you subscribe to a Web site promotion maintenance program.

Step 6: Link Popularity Campaign

Link popularity refers to the number of external sites that are linked to your site. Most search engines consider link popularity as an important criterion in determining how sites are ranked. All else being equal, a site with more incoming links will rank higher than a site with fewer incoming links. Additionally, the search engines evaluate the quality of the incoming links as part of the equation. A link from a hugely popular site such as Yahoo carries far more weight than a link from a small, unknown site.

To improve your site's link popularity, we will work on your behalf to find and contact sites to get links. There is no guarantee though that another site will give your site a link upon request. This service is performed on an hourly basis at our standard rates.

Step 7: Maintenance

Since search engines constantly change the methods that they use to rank pages, we offer maintenance programs, in which we re-optimize pages in accordance with the latest known search engine algorithms.

If you subscribe to a maintenance program, here is what you will get:

• Monthly reports of your Web site positioning in major search engines.
• Analysis of monthly reports and web site traffic for keyword effectiveness.
• Re-optimization of any pages that display a downward trend in positioning. (NOTES: Not all pages will rank well on all search engines; adding new pages and major redesign work are extra)
• Resubmission of any of your pages dropped by a major search engines. (NOTE: There is no guarantee that a page will be accepted a particular search engine)
• Submission to new, productive resources as they become available online
• Access to our list of recommended free and fee-based site marketing resources
• Periodic marketing email newsletter

Additional consideration: Pay-Per-Click (PPC) Bid Management

Yahoo Sponsored Search, Google Adwords, Ask Jeeves Sponsored Listings, Lycos InSite AdBuyer and LookSmart LookListings programs allow you to bid on keywords/keyphrases. Each time someone clicks on one of your listings, you incur a click charge equivalent to your bid.

With our bid management service, you give us a list of the keyphrases that you want us to manage and you tell us the maximum amount that you're willing to pay for each of those phrases, as well as the desired position that you want us to maintain.

We will create a PPC account for you and automatically update your bids. The cost for this service is determined by the number of keywords/keyphrases that you want us to manage and how often you want your bids updated.

The PPC listings give you added exposure on other search engines and in certain directories. The top listings appear as "Sponsored links" or "Featured Links" on AltaVista, AOL, Direct Hit, Excite, Google, HotBot, Lycos, MSN, Netscape, Yahoo and more!

EXAMPLE: Yahoo Sponsored Search

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